Amazon’s Cyber Monday began Sunday night at 5 p.m. and it’s up against strong online competitor Walmart as the biggest online sales period of the year.
The online giant intends to win by breaking its previous record of 36 toys sold per second on mobile devices alone. That means big savings for moms and dads.
Amazon intends to roll out deals for toys and games continuously during Cyber Monday Deals Week.
Here are today’s deals:
30 percent off select LEGO sets
The LEGO Star Wars Millennium Falcon 75105 Star Wars Toy, which includes 6 mini figures is $111.99 (normally $149.099, a savings of 38 percent.)
More deals include:
- LEGO BATMAN MOVIE Mr. Freeze Ice Attack Building Kit, $15.99 (was $19.99).
- LEGO Classic Medium Creative Brick Box, $27.99 (was $34.99).
- LEGO Minecraft The Fortress, $61.51 (was $109.99).
50 percent off select Hasbro gaming, Nerf, and Play-doh
Nerf Nitro Flashfury Chaos, which shoots foam cars from blasters, is expected to be a top seller this year, and normally sells for $29.99. Get it on Cyber Monday for $18.35.
Disney Frozen Magical Elsa $17.99 (was $29.99.)
Play Doh Super Molding Mania Toy, $8.12 (was $15.25)
Star Wars Nerf Captain Phasma Blaster, $18.89 (was $44.99)
Star Wars The Force Awakens Chewbacca Electronic Mask, $12.74 (was $31.99)
Sesame Street Talking ABC Elmo Figure, $4.99 (was $19.99)
The trampoline with safety enclosure and basketball hoop normally sales for $249, a savings of 27 percent.
$70 off on Piper Computer Kit
Now $239.99, the kit is normally $299.99.
The Piper Computer Kit comes with everything you need to assemble your own computer and teaches kids engineering and programming while engaging kids in storyline through physical building. Shown here is the Raspberry Pi Edition of Minecraft.
50 percent off select Paw Patrol toys
Paw Patrol toys, like this My Size Lookout Tower, is on many a most-wanted list.
$79.99 Osmo Genius Kit
The kit is normally $99.99 and allows kids to become a numbers master by adding, counting or multiplying to pop enough bubbles to free and unleash a lighting storm. (On Sunday night, this kit was actually $74.99 but Amazon is expected to boost the price sometime Monday, per its news release.)
A roller coaster building set for ages 9 and older with 568 pieces that normally sells for $49.99.